Press & Media
Press & media resources
Everything you need to write about Danine Cakes - an East Asian-inspired patisserie rooted in Korean technique, handmaking minimalist celebration cakes in Streatham, South London. Boilerplate, facts, founder bio and downloadable high-resolution images are all below. For anything else, email info@daninecakes.com.
The story angle
Most custom cakes in London follow a Western template. Danine Cakes is different: its designs draw on East Asian dessert aesthetics, rooted in Korean patisserie - the airy cotton sponge, restrained palettes, fluffy dome and heart shapes, and a gluten-free sponge made with Korean rice flour rather than dense substitutes. It is a small, founder-led studio bringing a genuinely distinct style to South London.
About Danine Cakes (boilerplate)
Short
An East Asian-inspired, Korean-rooted patisserie handmaking minimalist celebration cakes in Streatham, South London.
Full
Danine Cakes is an East Asian-inspired patisserie rooted in Korean technique, based in Streatham, South London. Founded in 2025 by Shinhye, the studio is known for its light Korean cotton sponge, minimalist buttercream and dome and heart-shaped designs - all made by hand to order for birthdays, weddings and celebrations, with a gluten-free option using Korean rice flour. Cakes can be collected from Streatham (SW16) or YAYHOUSE in Wimbledon Chase (SW20), with delivery across South London. Danine Cakes also runs private 1:1 cake masterclasses and creates floral cakes in collaboration with Korean-style florist Barley Flower Studio.
Founder
Shinhye - Founder & Baker
After almost ten years working in the NGO and ecommerce sectors, Shinhye turned a baking hobby into a full-time craft. What began as cakes for friends and family in 2021 quickly found an audience, and she opened the Danine Cakes studio in Streatham in 2025. She bakes every cake by hand, bringing the restraint and refinement of East Asian patisserie - cotton-light sponge, glossy buttercream and considered, minimalist finishes - to South London celebrations.
Download founder photoFact sheet
- Founded
- 2025, by Shinhye
- Based
- Streatham, South London (SW16)
- Collection
- Streatham SW16 and YAYHOUSE, Wimbledon Chase SW20
- Delivery
- Across South London (priced by postcode)
- Speciality
- East Asian-inspired, Korean-rooted: cotton sponge, minimalist buttercream, dome & heart cakes
- Gluten-free
- Made with Korean rice flour (lighter than standard alternatives)
- From
- £45 (single tier); two-tier from £75
- Also offers
- Private 1:1 cake masterclasses; floral cakes with Barley Flower Studio
- Food hygiene
- Food Standards Agency rating 5/5 (Lambeth)
- Contact
- info@daninecakes.com · Instagram @danine.cakes
Quotable lines
“We bring the restraint and refinement of East Asian patisserie to South London - cotton-light sponge, minimalist buttercream, and nothing made to a template.” - Shinhye, Founder
“Our gluten-free cakes use Korean rice flour, so they come out light and airy - not a dense afterthought.”
“Every cake is made by hand, to order. No two are ever the same.”
Press images
Download all images (zip)Free to use for editorial coverage of Danine Cakes, with credit to “Danine Cakes”. Click any image to download.
Logos
The story so far
- 2021Shinhye starts baking for friends and family alongside a decade-long career in NGO and ecommerce.
- 2025Danine Cakes opens as a full-time studio in Streatham, South London.
- 2025Second collection point opens at YAYHOUSE in Wimbledon Chase (SW20).
- 2026Private 1:1 cake masterclasses launch.
- 2026Floral cake collaboration begins with Korean-style florist Barley Flower Studio.
Working on a story?
We'd love to help - interviews, samples, tastings or bespoke shots for your piece. Get in touch.
info@daninecakes.comInstagram @danine.cakes